The challenge for Women Chefs & Restauranteurs Association

Men and women’s roles in society have been changing for decades now, and the line between them is becoming blurred. Even though, Chef is still a male dominant position where only 20% of the kitchens in Toronto are running by women.

‘Chop the Stereotypes’ is an interactive digital campaign that creates awareness about this issue and promotes to get rid of all the stereotypes around the chef position.


WCR Association


March 2017


Art Direction and Copywriting: Fidel Jimenez

Interactive Banner Ad