The challenge for
Pizza Hut

King in the 80’s and 90’s, Pizza Hut has become a nostalgic treat for the 35+ crowd. How does the brand reach millennials who were too young in its heyday to have nostalgia for Pizza Hut and the Pan Pizza?

‘Better Together’ is an integrated ad campaign that engages millennials through Instagram and connects them with the Pizza Hut’s website. Once there, a pop-up will invite the user to download the new Pizza Hut app. ‘Split the Bill’ is the new utility that conveniently allows users to distribute the check as they prefer, facilitating the online payment. Order, pay and enjoy your pizzas with the people you love the most. Better together.

The campaign can also be supported on multiple offline platforms, such as billboards, posters, flyers, newspapers or magazines.

CLIENT:

Pizza Hut

DATE:

February 2017

CREDITS:

Art Direction and Copywriting: Fidel Jimenez

Hashtags & Feed

#BetterTogether
#loveislove
#pizzagoals
#panpizzahut

Lorem Ipsum

‘Better Together’ is an integrated ad campaign that engages millennials through Instagram and connects them with the Pizza Hut’s website. Once there, a pop-up will invite the user to download the new Pizza Hut app. ‘Split the Bill’ is the new utility that conveniently allows users to distribute the check as they prefer, facilitating the online payment. Order, pay and enjoy your pizzas with the people you love the most. Better together.

Pop-up