North York Harvest Food Bank ​​​​​​​and Catelli

The challenge for
North York Harvest Food Bank

Catelli is a socially active brand that collaborates with the North York Harvest Food Bank since 2015. During this partnership, the food bank has come creating few digital ads to engage with different targets and causes, while the Canada’s largest manufacturer of pasta has donated more than 20.000 boxes of their product.
 
In this occasion, Catelli and North York Harvest Food Bank want to focus their efforts on collecting food for a forgotten collective. One of those that most needs help: young moms and moms-to-be with low income.
CLIENT:

North York Harvest Food Bank

DATE:

January 2017

CREDITS:

Copywriting: Jorge Morales
Art Direction and Design: Fidel Jimenez

North York Harvest Food Bank

Catelli is a socially active brand that collaborates with the North York Harvest Food Bank since 2015. During this partnership, the food bank has come creating few digital ads to engage with different targets and causes, while the Canada’s largest manufacturer of pasta has donated more than 20.000 boxes of their product.
In this occasion, Catelli and North York Harvest Food Bank want to focus their efforts on collecting food for a forgotten collective. One of those that most needs help: young moms and moms-to-be with low income.