The challenge for Mass Fidelity

In 2014, this Toronto based company developed The Core: a compact speaker that offers an acoustic immersion sound technology which creates a holographic sound image that delivers better than stereo sound.

After 3 years, Mass Fidelity is about to launch a new product (The raD) but they still have a communication problem to solve. How can they bring the Core’s holographic sound to life (online) so average people will understand that it is an innovative and superior new sound technology?

My idea was to develop an interactive banner to simulate The Core’s sound experience at home, using any other sound system, so the user will be able to easily understand the improvement of the sound thanks to The Core.


Mass Fidelity


February 2017


Art Direction: Fidel Jimenez