The challenge for Local 1794

Located in the heart of Greektown, one of Toronto’s most colorful and eclectic communities, Local 1794 defines itself as a neighborhood gastropub which serves high-end cuisine in a cozy, comfortable setting.

The assignment was to create a classic, elegant and modern brand, able to connect with the main target audience of this iconic spot. A corporate identity integrated with the community enough that would make anyone feel like a local.


Local 1794


December 2016


Art Direction and Design: Fidel Jimenez

Research | Location

Research | Neighborhood

Research | Greek Architecture

Logo Versions

Color & Typography