The challenge for Joe Fresh

Joe Fresh is a fashion brand and retail chain owned by Canadian food distributor Loblaw Companies Limited. The label is promoted as stylish and affordable apparel and accessories that include adult and children’s wear, shoes, handbags, jewellery and beauty products.

At A Plus Creative, we created engaging rich-media content that connected Joe Fesh customers on an emotional level with the brand. From model and product images for their e-commerce website, to product compositions for Instagram and offline advertising.


Joe Fresh


July 2018 – February 2019


Production Artist / Junior Art Director: Fidel Jimenez
Agency: A Plus Creative