Catelli is a socially active brand that collaborates with the North York Harvest Food Bank since 2015. During this partnership, the food bank has come creating few digital ads to engage with different targets and causes, while the Canada's largest manufacturer of pasta has donated more than 20.000 boxes of their product.
In this occasion, Catelli and North York Harvest Food Bank want to focus their efforts on collecting food for a forgotten collective. One of those that most needs help: young moms and moms-to-be with low income.
Men and women's roles in society have been changing for decades now, and the line between them is becoming blurred. Even though, Chef is still a male dominant position where only 20% of the kitchens in Toronto are running by women.
This interactive digital campaign creates awareness about this issue and promote to get rid of all the stereotypes around the chef position.
In 2014, this Toronto based company developed The Core: a compact speaker that offers an acoustic immersion sound technology which creates an holographic sound image that delivers better than stereo sound.
After 3 years, Mass Fidelity is about to launch a new product but they still have a communication problem to solve. How can they bring the Core's holographic sound to life so average people will understand that it is an innovative and superior new sound technology?